Does Visual Marketing Help Businesses Succeed?

Does visual marketing help businesses succeed_

Digital Marketing / May 17, 2022

In our digital world where social media and websites rule the roost, visual marketing is a tool that businesses use to appeal to the senses of their audience, especially the sense of sight. Strand360, marketing expert in Alberta, explains further.   What is Visual Marketing? Any element related to your business that can be seen by […]



Why Your Company Needs a Digital Marketing Strategy

Why your company needs a digital marketing strategy

Digital Marketing / May 10, 2022

With the growing popularity of the internet, businesses that have a robust digital marketing strategy are setting themselves up for success. Strand360 explains why. What is Digital Marketing? The Six Pillars. Digital marketing, often referred to as online marketing, occurs when a business utilises the internet to connect with existing and prospective customers. The digital […]



Why is Branding Such a Vital Part of Your Business

Why is branding such a vital part of your business

Digital Marketing / May 3, 2022

Have you ever asked yourself why branding is so important for your business? The answer is simple: branding is how your customer base perceives you. Many businesses believe that branding is about designing a fancy logo or eye-catching packaging for their products or services. But the truth is branding should be an all-encompassing process that […]



What is the difference between marketing and advertising?

Difference between marketing and advertising

Digital Marketing / April 19, 2022

While marketing and advertising have the same function: persuading customers to buy products and services, understanding the difference between the two can be helpful in the long run. Read on to find out more from Strand360. Marketing includes advertising and more Let’s start at the very beginning: advertising is an important component of marketing. Marketing […]



Understanding the color psychology used in marketing

Color psychology in marketing

Digital Marketing / April 12, 2022

Have you ever wondered why color psychology in marketing is important? According to an interesting infographic by Homestead, 93% of customers buy a product just based on its visual appeal, with 84.7% stating that color is the main element that appeals to them and influences their buying decision. A whopping 80% also believe that color […]



3 branding mistakes undermining your company’s image

Branding mistakes

Digital Marketing / April 5, 2022

For any business that is looking to grow, there are a few key branding mistakes that prevent it from building a memorable and authentic brand image with their customer base. Strand360 outlines the branding mistakes to avoid for more effective brand awareness and a more consistent visual identity. Inconsistency across different platforms and mediums While […]



New updates to Google My Business profile

New updates to Google My Business profile

Digital Marketing / March 22, 2022

Google is now giving you more features to promote your business and opportunities to connect with customers. In late 2021, the search engine giant announced some changes to Google My Business (GMB). All the changes are intended to benefit business owners who want to reach more users online. The first change is a simple name […]



Best Digital Marketing Strategies for B2B Business

Best Digital Marketing Strategies for B2B Business

Digital Marketing / March 15, 2022

Digital marketing strategies targeting businesses differ from those targeting clients directly. Business to Business (B2B) customers are efficient, logical and driven by return on investment (ROI). They want to be informed. They buy long-term solutions, and there are multiple people involved before making a purchase decision.  If you want to target a B2B company, you […]



Top print industry trends of 2022

Top print industry trends of 2022

Digital Marketing / February 15, 2022

The print industry is constantly undergoing change and innovation. Keeping a track of the top print industry trends of 2022 can be highly beneficial for your digital marketing strategy and business. Strand360 outlines the trends that are making headlines in 2022 that you should include to enhance your digital marketing plan. Digital opt-ins in direct […]



How to create your first digital marketing campaign

How to create your first digital marketing campaign

Digital Marketing / February 8, 2022

Creating a robust and effective digital marketing campaign for your business can seem like a complex process. However, with the following tips, you can develop a digital marketing campaign that truly works. Read on to find out more from Strand360.  Set goals At the outset, the first step to developing your business’ first digital marketing […]