All vehicle decals are stickers, but not all stickers are decals. So, what is a decal and what differentiates them from regular stickers? Let’s explore this further to clear up the commonly confused (and often interchangeably used) branding terms. Here is where vinyl vehicle stickers and vehicle decals are similar: Both come with the adhesive […]
In our digital world where social media and websites rule the roost, visual marketing is a tool that businesses use to appeal to the senses of their audience, especially the sense of sight. Strand360, marketing expert in Alberta, explains further. What is Visual Marketing? Any element related to your business that can be seen by […]
With the growing popularity of the internet, businesses that have a robust digital marketing strategy are setting themselves up for success. Strand360 explains why. What is Digital Marketing? The Six Pillars. Digital marketing, often referred to as online marketing, occurs when a business utilises the internet to connect with existing and prospective customers. The digital […]
Have you ever asked yourself why branding is so important for your business? The answer is simple: branding is how your customer base perceives you. Many businesses believe that branding is about designing a fancy logo or eye-catching packaging for their products or services. But the truth is branding should be an all-encompassing process that […]
While marketing and advertising have the same function: persuading customers to buy products and services, understanding the difference between the two can be helpful in the long run. Read on to find out more from Strand360. Marketing includes advertising and more Let’s start at the very beginning: advertising is an important component of marketing. Marketing […]
Have you ever wondered why color psychology in marketing is important? According to an interesting infographic by Homestead, 93% of customers buy a product just based on its visual appeal, with 84.7% stating that color is the main element that appeals to them and influences their buying decision. A whopping 80% also believe that color […]
For any business that is looking to grow, there are a few key branding mistakes that prevent it from building a memorable and authentic brand image with their customer base. Strand360 outlines the branding mistakes to avoid for more effective brand awareness and a more consistent visual identity. Inconsistency across different platforms and mediums While […]
Google is now giving you more features to promote your business and opportunities to connect with customers. In late 2021, the search engine giant announced some changes to Google My Business (GMB). All the changes are intended to benefit business owners who want to reach more users online. The first change is a simple name […]
Digital marketing strategies targeting businesses differ from those targeting clients directly. Business to Business (B2B) customers are efficient, logical and driven by return on investment (ROI). They want to be informed. They buy long-term solutions, and there are multiple people involved before making a purchase decision. If you want to target a B2B company, you […]
The print industry is constantly undergoing change and innovation. Keeping a track of the top print industry trends of 2022 can be highly beneficial for your digital marketing strategy and business. Strand360 outlines the trends that are making headlines in 2022 that you should include to enhance your digital marketing plan. Digital opt-ins in direct […]
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