Experiential marketing ( a.k.a. engagement marketing) is a form of advertising that focuses primarily on creating memorable experiences related to your brand. Experiential marketing strategies are designed to create buzz around a brand or product through face-to-face interactions with consumers. This enthusiasm then spreads via social networks, word of mouth, and traditional media coverage, creating […]
The importance of graphic design is evident in companies like Coca-Cola, McDonalds, or Starbucks. The choice of light or bold colors, image manipulation, and the arrangement of elements are all carefully crafted to positively sway audience opinion It Establishes Easily Recognizable Branding Whether you’re a small business owner or part of a larger corporation, consistent […]
Before breaking down graphic design prices and the cost of logo design, consider the value of a custom business logo. Getting a logo is not just popping an image next to your company’s name because everyone else does. Your logo visually identifies the inimitable character of your business and what your brand represents. Think of […]
Marketing and branding are two different things that are both vital for a successful business. So, what’s the difference between marketing vs. branding? Definitions of Branding vs. Marketing As Julie Andrews sang, “Let’s start at the very beginning…” It is indeed a very good place to start! Q: What is branding? A: Just like burning […]
As a business owner, do you have a sign and graphics plan for your business? If not, you may not be receiving the visibility your business needs to flourish. Read on to find out more from Strand360. Why does your business need signs? There are several tangible reasons your business needs signs: Gone are the […]
The world looks much different now from what it did a year ago. The economic unpredictability’s caused by Covid 19 should be incentive enough to take a hard look at the strategy you’re using to maintain and continue growing your business. From a marketing aspect, the new normal can seem quite challenging. Unfortunately, it’s no longer “business as usual”. Strategic marketing services may be needed […]
As you learned in 75 Marketing Strategies for Small Business Part 1, you need marketing solutions that fit your goals. No industry marketing strategies are the same. All business marketing needs to be unique to your individual brand. Now, get ready for out next 25 marketing strategies for small business. 26. Recycle Content There are a […]
Let’s start with a simple answer to the question, what is a digital marketing strategy? Any marketing efforts that happen on the internet or with the use of an electronic device. It is a marketing practice that uses multiple web services and channels to connect with your audience. This includes digital devices, digital platforms, digital […]
Whether business to business marketing or business to consumer, you need a marketing plan that fits your goals and brand. Marketing services come in all shapes and sizes. No industry is the same and neither are the individual companies within that industry. All small business marketing needs to be unique to your brand culture. 1. […]
When marketing your small business, especially a start-up, it can seem like everything is out of reach financially. Small business marketing services don’t need to be expensive. If need be, you can do it yourself on a low budget. Remember that doing it your self can still be costly. The number one cost being your […]
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