There are various reasons why you should send out Christmas cards including establishing new connections and solidifying current connections. Sending cards to business contacts makes a lasting impression on your customers and your team with a minimum investment.
Although not everyone on your card list may celebrate Christmas, it is a perfect time to add a human element to your communication. Most professionals are content to be acknowledged, even if they do not participate in the same festivities as you. To overcome the concern of being culturally insensitive, you may prefer to choose a generic “Happy Holidays” greeting.
Additionally, sending cards by mail is a chance to confirm the business addresses. Should the card be returned, you have an opening to get in touch and update your records.
It Creates a Feeling of Appreciation in Your Employees
The holiday season is a great time to reach out to not just business contacts, but your employees too.
Sending cards during the holidays is a subtle way of saying that they are important to you.
Just make sure the design is easy to read! It’s hard enough trying to get through all those holiday parties without having trouble reading text on a card that has been hastily designed by someone who had too much eggnog earlier in the evening!
Sending Cards to Customers Creates More Personal Branding
Investing in corporate Christmas cards is an effective way to stay in touch with customers, clients, and business associates. They are also an excellent way to show appreciation for their loyalty towards you or your brand over the past year.
Christmas cards allow you to express your gratitude towards others, while taking the opportunity to remind them of your company’s products or services that they may have enjoyed using during the past year.
Your brand will come across as professional when you send out custom card designs that are consistent with your brand and accurately represent what you do while keeping in line with holiday traditions.
Employees View of You Can Change (For the Better)
If you want to make a positive impression on your employees, sending them a Christmas card is the way to do it. A personal message will be appreciated by the recipient and can go a long way in helping you form relationships with them. The following are some of the benefits of sending holiday cards:
- You can express your gratitude for their input and use the card as an chance to reinforce that connection by saying something heartfelt about how much it means to know them
- They’ll feel special because they know that you took time out of your day just for them.
It Shows You Care
Handwritten notes are a great way to stand out from the crowd, and they give your business a personal touch that makes recipients feel valued. It may seem like it’s just another piece of paper, but including a personal note can have an impact on the recipient that is far greater than you think.
The key to making sure your business stands out from the crowd is by crafting a message that shows you care about the recipient. This doesn’t necessarily mean you have to write out “I love this person” but try adding something unique about them so that it seems genuine rather than generic.
Keep it short and check that there are no spelling mistakes or grammatical errors before mailing out your cards.
Whatever your goal for sending holiday cards to your circle of people, our quality print marketing services will help you achieve it! Take advantage of visually impactful design and up to date print technology to impart professionalism, enhance the influence of your marketing plan, and help nurture your business relationships. All while cognizant of your goals, timeline, and budget.
For full circle marketing solutions – including Christmas cards – contact the marketing experts at Strand360 today!