How Did We Become A Full Circle Marketing Agency?
Our Story Is Also Your Story
The story of how we became a marketing agency that provides full circle marketing solutions is also a story about the businesses we help. It’s about the relationships we build, that over time lead us down a path of providing more robust and innovative solutions. Our story has always been about helping our customers reach their goals. You can be part of the story too!
The Story of Strand Printing
In 1983, Mike and Marg Strand realized the need for a printing company in Lacombe, a large town located in Central Alberta. The company acquired printing presses and equipment from the Lacombe Globe and Canadian University College as it wound down its trades program for offset printing. Strand Printing operated in the old Creamery Building until it was sold to Dan Bradford in August 1999. Dan and his family grew and moved the business to a new location on Highway 2A at the address now occupied by Sunny 94 radio. The Bradford’s ran the business for 10 years before selling it to the current owner Bruce Clarke in March 2010. Again, business growth necessitated a move to where they are currently located on Wolf Creek Drive.
The Story of Strand Media
Bruce’s background was in sign manufacturing having worked 15 years with the sign division of the Jim Pattison Group which is owned by Jimmy Pattison, a Canadian business magnate, investor and philanthropist. This experience provided Bruce Clarke with firsthand exposure to one of Canada’s most entrepreneurial businessmen and corporate conglomerates. Shortly after purchasing Strand Printing, we acquired a small sign company and added signs to the services offered as well as a change to the corporate identity.
Strand Media’s customers soon started to ask if we could provide hats or tee shirts and as a result, we embarked on adding corporate apparel and promotional items to our product offerings. Strand Media soon became the destination of choice for any marketing products a business needed. From print, signs, vehicle graphics, branded apparel and promotional items … all customized and branded to the needs of the client.
It wasn’t long before clients started asking about various web services. Strand Media continued to add more and more solutions to help their customers reach their goals. This is when we realized we had come a long way from the small printing shop that we had started out as. We are now offering smart and targeted marketing solutions to businesses and industries across every vertical market imaginable. Strand Media has become a full circle marketing agency.
Strand360 – Your Full Circle Marketing Agency
With the acceleration of digital technologies, we determined that a re-brand and new name would be more reflective of the full circle marketing services we offer. The name ‘Strand’ has enjoyed a very strong presence throughout central Alberta for almost 40 years. We felt it was important to preserve our heritage while also acknowledging not everyone is digitally savvy and the need to strategically communicate through traditional channels is still quite valid.
The term ‘360’ was selected to define the full circle of simplified and adaptable solutions we offer our clients. From traditional to digital marketing products, tools and services. As we continue to strive towards excellence for our clients, providing them with multi-channel marketing solutions, our re-brand will help position us as a clear leader when it comes to helping businesses startup or rebuild their corporate identity with stronger marketing services.
We are a full circle marketing agency you can trust. We listen and ask questions that help us understand your pain points. With this knowledge we provide custom tailored services that help you reach your business goals.