Buyer personas development services In Alberta

In the enthusiasm about their offerings, many organizations overlook the need for buyer personas. Yet creating marketing personas is a crucial way to focus your energy when strategizing customer acquisition and retention plans. Dita Von Teese said it best, “You can be the ripest juiciest peach in the world. And there's still going to be somebody who hates peaches.”

The Value of Using Buyer Personas

Bear in mind that the average person is bombarded with between 4,000 and 10,000 marketing messages per day. It is no wonder so many get ignored. So how do you grab the attention of prospects and persuade them to buy from you? With marketing personas, of course! A buyer persona is a detailed portrayal of your ideal customer or client. Persona development involves creating a semi-fictional character that will be used to guide your customer journey mapping. In addition to creating personas for marketing, buyer personas can – and should – be employed in all blueprints aimed at generating growth - from improving the users’ experience to developing products and following up sales. Few businesses have only one target customer. In fact, three to four buyer personas usually account for over 90% of a company’s sales. Strand 360 will work with you to segment your audience into different buyer personas.

How to Create a Buyer Persona

To document a buyer persona, answer these questions:

  • Demographics
    Age, gender identity, location, income?
  • Background
    Education, profession, family, lifestyle, spending habits?
  • Technology and social media
    Communication preferences, device preference, tech savvy, social media platforms?
  • Personality
    Introverted or extroverted, contemplative or spontaneous?
  • Motivation
    Personal and professional goals, primary and secondary goals?
  • Pain
    Challenges are they trying to solve, barriers to achieving?
  • Gain
    How will your product or service benefit them?


The key to success here is the accuracy of the answers. When you come to Strand360 to assist you with your buyer persona, we will guide you through the research and data analysis process. If you like the sound of higher quality lead generation, improved ROI of your marketing campaigns, and more meaningful conversations with your clients and prospects, let Strand360 develop buyer personas for your business. What are you waiting for? Contact us today!

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