Direct mail marketing services in AlbertaIt may be easy to think that direct mail campaigns are old-fashioned, especially in today’s fast-paced digital marketplace. But marketing research continues to show that people love receiving mail – and you should take advantage of that! A tangible piece of mail can invoke stronger emotion and a better connection between your brand and your audience.
Here are three reasons why direct mail works!
You can easily target your mail by geography, specific demographics or lifestyle characteristics, and then personalize your messaging for a better response rate. By refining your mailing list, you can reach exactly the audience you want to send your message to.
Studies show that more than 40% of direct mail recipients read the pieces they receive. Simply put, people are far more likely to read physical mail than email!
On average, people keep advertising mail around for 17 days, meaning it has a long shelf life and the opportunity to make further impressions on prospective customers.
Speak With A Strand360
Ready to talk? Leave us your contact information and one of our design/marketing professionals will reach out to arrange a time to speak.
We look forward to talking more about your business and the marketing issues you’re facing.
Ready to talk?