Logo design services in Alberta

• Grabs the attention of those in your target market
• Elicits a positive first impression of your organization
• Is surprising and unforgettable
• Differentiates you from your competition
• Forms the cornerstone of your brand identity
• Promotes loyalty to your brand.

The Importance of Business Logo Design

While a website and professional logo design do not make a brand, your logo reveals a lot about you. It sets consumers’ expectations; it is often one of the first associations the public has with your organization; and it triggers recall of your company.

Strand360’s logo design services work to communicate ownership, quality, mission, vision, and core values.

Because our average attention span is just 8 seconds, modern logo design relies on visual elements such as colors, shapes, and fonts to share your brand’s story. Even though these elements do not exist in a vacuum – their whole is greater than the sum of their parts – understanding what connections the human brain holds can reinforce your marketing message.

Choosing the Best Logo Design

Company logo design generally falls into one of the following categories:

• Wordmark
  Freestanding word(s) that spell the company name using distinctive typeface, e.g., Google and Canadian Club.
• Lettermark
  A.k.a. letterform, uses just the initial or abbreviation of a name in a specific typography, e.g., Canadian National Railway and Chanel.
• Logomark
  Using a stylized, yet immediately recognizable icon that somehow relates to your business (pictorial mark), e.g., Shell and Twitter; a character to representation of your brand (mascot), e.g., Giant Tiger and Pillsbury; or a symbol or shape that reflects a concept (abstract mark), e.g. Huawei and CBC.
• Combination mark
  Integrating an icon and text to create an image, e.g., Canadian Electric Vehicles, Burger King, and Molson Canadian.
• Emblem
  Text inside an icon or symbol to form a badge, seal, or crest, e.g., Intermeccanica, Harley Davidson, and Canada Dry.