Logo design services in AlbertaAs the foundation of outstanding branding, your logo is immensely important. Strand360 provides logo design that:
- Grabs the attention of those in your target market
- Elicits a positive first impression of your organization
- Is surprising and unforgettable
- Differentiates you from your competition
- Forms the cornerstone of your brand identity
- Promotes loyalty to your brand.
The Importance of Business Logo Design
While a website and professional logo design do not make a brand, your logo reveals a lot about you. It sets consumers’ expectations; it is often one of the first associations the public has with your organization; and it triggers recall of your company.
Strand360’s logo design services work to communicate ownership, quality, mission, vision, and core values.
Because our average attention span is just 8 seconds, modern logo design relies on visual elements such as colors, shapes, and fonts to share your brand’s story. Even though these elements do not exist in a vacuum – their whole is greater than the sum of their parts – understanding what connections the human brain holds can reinforce your marketing message.
Choosing the Best Logo Design
Company logo design generally falls into one of the following categories:
Freestanding word(s) that spell the company name using distinctive typeface, e.g., Google and Canadian Club.
A.k.a. letterform, uses just the initial or abbreviation of a name in a specific typography, e.g., Canadian National Railway and Chanel.
Using a stylized, yet immediately recognizable icon that somehow relates to your business (pictorial mark), e.g., Shell and Twitter; a character to representation of your brand (mascot), e.g., Giant Tiger and Pillsbury; or a symbol or shape that reflects a concept (abstract mark), e.g. Huawei and CBC.
- Combination mark
Integrating an icon and text to create an image, e.g., Canadian Electric Vehicles, Burger King, and Molson Canadian.
Text inside an icon or symbol to form a badge, seal, or crest, e.g., Intermeccanica, Harley Davidson, and Canada Dry.
LOGO DESIGN CANADA
Strand360 approaches your custom logo design in a personalized manner. Let’s have a conversation about targeting your ideal customers with a logo that perfectly reflects your business. Our team of elite graphic designers love logo design and can’t wait to craft yours. What are you waiting for? Contact Strand360 today!
Speak With A Strand360
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We look forward to talking more about your business and the marketing issues you’re facing.
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