Use PPC advertising to sharpen your digital campaignsSearch engine optimization is an excellent tool for increasing your exposure to your target audience, but sometimes, you need an added edge to help you reach your customers across a variety of dimensions, including location and devices. This is where pay-per-click (PPC) advertising becomes the tactic of choice.
What is PPC?
PPC helps you to connect more directly and urgently with people who are searching for your products and services. Using platforms such as Google Ads, you can narrow your aim to reach your ideal target buyer personas. While it is a form of paid advertising, you only pay for the clicks you actually get. Many search engine users get extra exposure to your company name, services and other details, but you only pay for those who click through to your website.
Supercharge your SEO strategy
While your SEO strategy may be working well, moving your website to the top of the search rankings, PPC ads provide a little extra strength to your search engine game. The ads come up at the top of the page, making them the first thing searchers see when they search for your keywords. You also have complete control over your copy and keyword selection, giving you an accurate and powerful tool that you can use to target your ideal customers.
Strand360 is a full-service digital marketing agency with the experience and expertise to help you create strategies that generate leads, boost your online presence and increase revenue. Contact us for more information on PPC and the rest of the tools in our digital marketing kit.
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