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AI can assist with everything from automating repetitive tasks to analyzing vast amounts of data, enabling faster decision-making. But what exactly does AI mean for your business, and how can it be applied effectively? …


Does your corporate gift strategy feel a bit generic when it comes to your VIP clients? But what constitutes a VIP-worthy gift? And how can you ensure that your present strikes the right balance between luxury and branding? …


Be On Brand: The Essence of Memorable Full Service Marketing

In today's vast marketplace, distinguishing your brand isn't just beneficial; it's imperative. The key to not only capturing attention but also holding it lies within the realm of brand consistency.  […] …


Printed products are always popular as gifts or promotional items. But what are the top-selling products provided by printers? Find out more from Strand360, a marketing agency specializing in digital and traditional marketing in Alberta. T-shirts Printed T-shirts are what kickstarted the revolution of printed promotional products. It’s no doubt but one of the most […] …


Are you looking to market your business through the use of vehicle wraps. Strand360 explains how to do so effectively. How do vinyl vehicle wraps strengthen your business marketing strategy Strand360 outlines ways in which using vinyl vehicle wraps for your vehicles can create an impact: As soon as the vinyl vehicle wrap is installed […] …


Promotional apparel is all about the SWAG. Something We All Get (SWAG) is also referred to as freebies or promotional products. It includes t-shirts, coffee mugs, notepads, calendars or reusable water bottles with a company’s name or logo on them. Something practical that people can use.   Handing out swag products at community or business events […] …


When marketing your small business, especially a start-up, it can seem like everything is out of reach financially. Small business marketing services don’t need to be expensive. If need be, you can do it yourself on a low budget.  Remember that doing it your self can still be costly. The number one cost being your […] …


Whether business to business marketing or business to consumer, you need a marketing plan that fits your goals and brand. Marketing services come in all shapes and sizes. No industry is the same and neither are the individual companies within that industry.  All small business marketing needs to be unique to your brand culture. 1. […] …


Let’s start with a simple answer to the question, what is a digital marketing strategy? Any marketing efforts that happen on the internet or with the use of an electronic device. It is a marketing practice that uses multiple web services and channels to connect with your audience. This includes digital devices, digital platforms, digital […] …


The world looks much different now from what it did  a year ago. The economic unpredictability’s caused by Covid 19 should be incentive enough to take a hard look at the strategy you’re using to maintain and continue growing your business. From a marketing aspect, the new normal can seem quite challenging. Unfortunately, it’s no longer “business as usual”. Strategic marketing services may be needed […] …


As a business owner, do you have a sign and graphics plan for your business? If not, you may not be receiving the visibility your business needs to flourish. Read on to find out more from Strand360. Why does your business need signs? There are several tangible reasons your business needs signs: Gone are the […] …


Marketing and branding are two different things that are both vital for a successful business. So, what’s the difference between marketing vs. branding? Definitions of Branding vs. Marketing As Julie Andrews sang, “Let’s start at the very beginning…” It is indeed a very good place to start! Q: What is branding? A: Just like burning […] …


Before breaking down graphic design prices and the cost of logo design, consider the value of a custom business logo. Getting a logo is not just popping an image next to your company’s name because everyone else does. Your logo visually identifies the inimitable character of your business and what your brand represents. Think of […] …


February 15, 2022

The print industry is constantly undergoing change and innovation. Keeping a track of the top print industry trends of 2022 can be highly beneficial for your digital marketing strategy and business. Strand360 outlines the trends that are making headlines in 2022 that you should include to enhance your digital marketing plan. Digital opt-ins in direct […] …


Digital marketing strategies targeting businesses differ from those targeting clients directly. Business to Business (B2B) customers are efficient, logical and driven by return on investment (ROI). They want to be informed. They buy long-term solutions, and there are multiple people involved before making a purchase decision.  If you want to target a B2B company, you […] …


Google is now giving you more features to promote your business and opportunities to connect with customers. In late 2021, the search engine giant announced some changes to Google My Business (GMB). All the changes are intended to benefit business owners who want to reach more users online. The first change is a simple name […] …


For any business that is looking to grow, there are a few key branding mistakes that prevent it from building a memorable and authentic brand image with their customer base. Strand360 outlines the branding mistakes to avoid for more effective brand awareness and a more consistent visual identity. Inconsistency across different platforms and mediums While […] …


Have you ever wondered why color psychology in marketing is important? According to an interesting infographic by Homestead, 93% of customers buy a product just based on its visual appeal, with 84.7% stating that color is the main element that appeals to them and influences their buying decision. A whopping 80% also believe that color […] …


While marketing and advertising have the same function: persuading customers to buy products and services, understanding the difference between the two can be helpful in the long run. Read on to find out more from Strand360. Marketing includes advertising and more Let’s start at the very beginning: advertising is an important component of marketing. Marketing […] …


Have you ever asked yourself why branding is so important for your business? The answer is simple: branding is how your customer base perceives you. Many businesses believe that branding is about designing a fancy logo or eye-catching packaging for their products or services. But the truth is branding should be an all-encompassing process that […] …


With the growing popularity of the internet, businesses that have a robust digital marketing strategy are setting themselves up for success. Strand360 explains why. What is Digital Marketing? The Six Pillars. Digital marketing, often referred to as online marketing, occurs when a business utilises the internet to connect with existing and prospective customers. The digital […] …


In our digital world where social media and websites rule the roost, visual marketing is a tool that businesses use to appeal to the senses of their audience, especially the sense of sight. Strand360, marketing expert in Alberta, explains further.   What is Visual Marketing? Any element related to your business that can be seen by […] …


All vehicle decals are stickers, but not all stickers are decals. So, what is a decal and what differentiates them from regular stickers? Let’s explore this further to clear up the commonly confused (and often interchangeably used) branding terms. Here is where vinyl vehicle stickers and vehicle decals are similar: Both come with the adhesive […] …


Having a hard time thinking about what to giveaway to your employees, clients and potential customers this holiday season? Lucky for you, Strand360 has compiled a list of potential marketing products you can gift during the holidays this year.  TRY SOMETHING UNIQUE  Try something different from the typical go-to promotional products like pens, notebooks, bags, hats and other apparel items. There’s […]

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Protac AMP Film by Drytac is a 150µ (6 mil) textured polyester film that incorporates Microban antimicrobial protection. When microbes contact the Microban reservoirs in the Protac AMP film, the cell wall of the microbes becomes disrupted. This results in the surface of the film providing constant additional protection against spreading of microbial contamination. This […]


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Choosing the right sign for your business can be overwhelming especially with several metal options in the market. Dibond or aluminum – which one do you go for? Dibond, also known as Raybond, refers to brushed aluminum composite sheeting. The surface of Dibond is made from aluminum, but after a depth of 0.3mm it consists […] …


In today’s fast-paced world, trends are constantly changing. As a result, your image can quickly become outdated. When this happens, it could be time to rebrand in order to maintain a modern image. Keeping the look and feel of your brand current could be the key to keeping your company at the top of your […] …


Dear Valued Customers, Partners and Suppliers Strand Media Becomes Strand360 We are excited to share important news about the evolution of our company. It’s our delight to announce our company operating name will be changing to Strand360. This new operating name takes affect October 1, 2020. How will this change will affect you?   This […] …


Your organization’s two most valuable assets are the people and the brand. Combining the two with branded clothing then makes perfect sense. Because your brand is so important to your business, it needs to be represented in a consistent way across all channels of communication. For businesses of all sizes, branding is a means to […] …


Andy Warhol and Maud Lewis did not ask what is screen printing. They created art with it. Warhol made a color screen print of Marilyn Monroe, and works by Maud Lewis were recreated in screen printing by other artists, with her approval. But screen printing is not just for famous artists. You can have detailed […] …


Strand Media (currently Strand360) are proud to make this announcement. We are a sponsor of The Ponoka Rising Sun Clubhouse Society’s Charity Golf Tournament 2018. This 18 hole, 4 player Texas Scramble will take place at the Ponoka Golf Club on Friday, June 15, 2018. Registration will start at 11:30 am before the tournament begins …


The annual Lacombe Days festival is approaching quickly! Starting on July 26, 2018 and ending July 29, 2018. Lacombe Days is community organized and consists of multiple events,  …


Congratulations on being so brave to start a business. Are you wondering how to pick a business name? We understand what a struggle it can be, after all, we went through the same process when we chose our own. …


Have you considered Google Ads for business-to-business (B2B) advertising, or are you under the impression it is only for business-to-customer (B2C) advertising? Although intended as a B2C tool, Google Ads is a great way to generate B2B leads.  …


There are various reasons why you should send out  Christmas cards including  establishing new connections and solidifying current connections. Sending cards to business contacts makes a lasting impression on your customers and your team with a minimum investment …


The importance of graphic design is evident in companies like Coca-Cola, McDonalds,  or Starbucks. The choice of light or bold colors, image manipulation, and the arrangement of elements are all carefully crafted to positively sway audience opinion …


Experiential marketing ( a.k.a. engagement marketing) is a form of advertising that focuses primarily on creating memorable experiences related to your brand.  …


Do you have a LinkedIn company page? If not, you are missing out on connecting with the more than nineteen million members they have in Canada, and the opportunity to connect with more than 850 million members of this business social media platform worldwide. To make full use of LinkedIn’s global professional network, start using the following features.     …


Do you have promotional magnets on your fridge? Maybe you had some during your childhood? 

Before social media, people sent postcards when they travelled, or brought back refrigerator magnets to commemorate the special places they visited. Using magnets as promotional material is nostalgic, practical, and everyone enjoys receiving a free gift.   …


Andy Warhol and Maud Lewis did not ask what is screen printing. They created art with it. Warhol made a color screen print of Marilyn Monroe, and works by Maud Lewis were recreated in screen printing by other artists, with her approval. But screen printing is not just for famous artists. You can have detailed designs recreated on t-shirts for a charitable event or conference, so don’t let your company SWAG get boring, try something new.    …