Step By Step Guide To Improving Your Website Performance

Step by step guide to improving your website performance

Strand360 News / September 20, 2022

Somehow, three seconds seem long when website performance causes one to wait for a webpage to open. And it is easy to lose a potential customer in that time unless they really want to make use of your services or purchase your products.     According to statistics, most people still use laptop and desktop computers to […]



Google Ads for B2B Businesses

Strand360 News / September 13, 2022

Have you considered Google Ads for business-to-business (B2B) advertising, or are you under the impression it is only for business-to-customer (B2C) advertising? Although intended as a B2C tool, Google Ads is a great way to generate B2B leads. You can adapt campaigns to work for your business, even if your small business has a limited […]



How To Pick The Perfect Name For Your Business

How to pick the perfect name for your business

Strand360 News / September 6, 2022

Congratulations on being so brave to start a business. Are you wondering how to pick a business name? We understand what a struggle it can be, after all, we went through the same process when we chose our own.  According to the Oxford Dictionary, perception is “an idea, a belief, or an image you have […]



3 Print Marketing Materials to Promote Your Business

3 Print Marketing Materials to Promote Your Business

Strand360 News / August 16, 2022

Promoting your brand’s products and services is effective when you have bespoke, eye-catching marketing materials. Print marketing materials are any asset that needs printing and physical distribution. A brochure is an example, so are customized posters, flyers, calendars, and event programs. Today, we can print on almost anything, so printed marketing materials could also include […]



A Guide on How to Do a Successful Rebrand

A Guide on How to Do a Successful Rebrand

Signs / August 9, 2022

In today’s fast-paced world, trends are constantly changing. As a result, your image can quickly become outdated. When this happens, it could be time to rebrand in order to maintain a modern image. Keeping the look and feel of your brand current could be the key to keeping your company at the top of your […]



Advantages of Branded Clothing for Your Business

Advantages of Branded Clothing for Your Business

Strand360 News / August 2, 2022

Your organization’s two most valuable assets are the people and the brand. Combining the two with branded clothing then makes perfect sense. Because your brand is so important to your business, it needs to be represented in a consistent way across all channels of communication. For businesses of all sizes, branding is a means to […]





What is the Difference Between Vehicle Stickers and Vehicle Decals?

What is the Difference Between Vehicle Stickers and Vehicle Decals_

Mobile Marketing / July 12, 2022

All vehicle decals are stickers, but not all stickers are decals. So, what is a decal and what differentiates them from regular stickers? Let’s explore this further to clear up the commonly confused (and often interchangeably used) branding terms. Here is where vinyl vehicle stickers and vehicle decals are similar: Both come with the adhesive […]



Marketing vs. Branding – What’s the Difference?

marketing vs advertising

Marketing / July 5, 2022

Marketing and branding are two different things that are both vital for a successful business. So, what’s the difference between marketing vs. branding? Definitions of Branding vs. Marketing As Julie Andrews sang, “Let’s start at the very beginning…” It is indeed a very good place to start! Q: What is branding? A: Just like burning […]



Does Visual Marketing Help Businesses Succeed?

Does visual marketing help businesses succeed_

Digital Marketing / May 17, 2022

In our digital world where social media and websites rule the roost, visual marketing is a tool that businesses use to appeal to the senses of their audience, especially the sense of sight. Strand360, marketing expert in Alberta, explains further.   What is Visual Marketing? Any element related to your business that can be seen by […]