A Guide on How to Do a Successful Rebrand

A Guide on How to Do a Successful Rebrand

Signs / August 9, 2022

In today’s fast-paced world, trends are constantly changing. As a result, your image can quickly become outdated. When this happens, it could be time to rebrand in order to maintain a modern image. Keeping the look and feel of your brand current could be the key to keeping your company at the top of your […]



Advantages of Branded Clothing for Your Business

Advantages of Branded Clothing for Your Business

Strand360 News / August 2, 2022

Your organization’s two most valuable assets are the people and the brand. Combining the two with branded clothing then makes perfect sense. Because your brand is so important to your business, it needs to be represented in a consistent way across all channels of communication. For businesses of all sizes, branding is a means to […]





What is the Difference Between Vehicle Stickers and Vehicle Decals?

What is the Difference Between Vehicle Stickers and Vehicle Decals_

Mobile Marketing / July 12, 2022

All vehicle decals are stickers, but not all stickers are decals. So, what is a decal and what differentiates them from regular stickers? Let’s explore this further to clear up the commonly confused (and often interchangeably used) branding terms. Here is where vinyl vehicle stickers and vehicle decals are similar: Both come with the adhesive […]



Marketing vs. Branding – What’s the Difference?

marketing vs advertising

Marketing / July 5, 2022

Marketing and branding are two different things that are both vital for a successful business. So, what’s the difference between marketing vs. branding? Definitions of Branding vs. Marketing As Julie Andrews sang, “Let’s start at the very beginning…” It is indeed a very good place to start! Q: What is branding? A: Just like burning […]



Does Visual Marketing Help Businesses Succeed?

Does visual marketing help businesses succeed_

Digital Marketing / May 17, 2022

In our digital world where social media and websites rule the roost, visual marketing is a tool that businesses use to appeal to the senses of their audience, especially the sense of sight. Strand360, marketing expert in Alberta, explains further.   What is Visual Marketing? Any element related to your business that can be seen by […]



Why Your Company Needs a Digital Marketing Strategy

Why your company needs a digital marketing strategy

Digital Marketing / May 10, 2022

With the growing popularity of the internet, businesses that have a robust digital marketing strategy are setting themselves up for success. Strand360 explains why. What is Digital Marketing? The Six Pillars. Digital marketing, often referred to as online marketing, occurs when a business utilises the internet to connect with existing and prospective customers. The digital […]



Why is Branding Such a Vital Part of Your Business

Why is branding such a vital part of your business

Digital Marketing / May 3, 2022

Have you ever asked yourself why branding is so important for your business? The answer is simple: branding is how your customer base perceives you. Many businesses believe that branding is about designing a fancy logo or eye-catching packaging for their products or services. But the truth is branding should be an all-encompassing process that […]



What is the difference between marketing and advertising?

Difference between marketing and advertising

Digital Marketing / April 19, 2022

While marketing and advertising have the same function: persuading customers to buy products and services, understanding the difference between the two can be helpful in the long run. Read on to find out more from Strand360. Marketing includes advertising and more Let’s start at the very beginning: advertising is an important component of marketing. Marketing […]



Understanding the color psychology used in marketing

Color psychology in marketing

Digital Marketing / April 12, 2022

Have you ever wondered why color psychology in marketing is important? According to an interesting infographic by Homestead, 93% of customers buy a product just based on its visual appeal, with 84.7% stating that color is the main element that appeals to them and influences their buying decision. A whopping 80% also believe that color […]