Andy Warhol and Maud Lewis did not ask what is screen printing. They created art with it. Warhol made a color screen print of Marilyn Monroe, and works by Maud Lewis were recreated in screen printing by other artists, with her approval. But screen printing is not just for famous artists. You can have detailed […]
Do you have promotional magnets on your fridge? Maybe you had some during your childhood? Before social media, people sent postcards when they travelled, or brought back refrigerator magnets to commemorate the special places they visited. Using magnets as promotional material is nostalgic, practical, and everyone enjoys receiving a free gift. So, whether you hand […]
Do you have a LinkedIn company page? If not, you are missing out on connecting with the more than nineteen million members they have in Canada, and the opportunity to connect with more than 850 million members of this business social media platform worldwide. To make full use of LinkedIn’s global professional network, start using […]
Experiential marketing ( a.k.a. engagement marketing) is a form of advertising that focuses primarily on creating memorable experiences related to your brand. Experiential marketing strategies are designed to create buzz around a brand or product through face-to-face interactions with consumers. This enthusiasm then spreads via social networks, word of mouth, and traditional media coverage, creating […]
The importance of graphic design is evident in companies like Coca-Cola, McDonalds, or Starbucks. The choice of light or bold colors, image manipulation, and the arrangement of elements are all carefully crafted to positively sway audience opinion It Establishes Easily Recognizable Branding Whether you’re a small business owner or part of a larger corporation, consistent […]
There are various reasons why you should send out Christmas cards including establishing new connections and solidifying current connections. Sending cards to business contacts makes a lasting impression on your customers and your team with a minimum investment. Although not everyone on your card list may celebrate Christmas, it is a perfect time to add […]
Somehow, three seconds seem long when website performance causes one to wait for a webpage to open. And it is easy to lose a potential customer in that time unless they really want to make use of your services or purchase your products. According to statistics, most people still use laptop and desktop computers to […]
Have you considered Google Ads for business-to-business (B2B) advertising, or are you under the impression it is only for business-to-customer (B2C) advertising? Although intended as a B2C tool, Google Ads is a great way to generate B2B leads. You can adapt campaigns to work for your business, even if your small business has a limited […]
Congratulations on being so brave to start a business. Are you wondering how to pick a business name? We understand what a struggle it can be, after all, we went through the same process when we chose our own. According to the Oxford Dictionary, perception is “an idea, a belief, or an image you have […]
Promoting your brand’s products and services is effective when you have bespoke, eye-catching marketing materials. Print marketing materials are any asset that needs printing and physical distribution. A brochure is an example, so are customized posters, flyers, calendars, and event programs. Today, we can print on almost anything, so printed marketing materials could also include […]
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