You're not alone! Many Alberta business owners find themselves unsure of where to start when building or improving their brand. Should you hire a graphic designer, a content creator, or a brand manager? Do you need all three? And what does each one actually do?
At Strand360, we often work with businesses that are trying to answer these exact questions. The good news is that you don’t have to choose just one—you just need to understand what each role brings to the table, and how they work together to support your brand.
Let’s break it down.
Brand management is all about the big picture. A brand manager’s job is to shape and protect the identity of your business across every channel and touchpoint. This includes:
Think of brand management as the backbone of your business identity. Whether it’s the look of your website, the feel of your social media posts, or the tone of your print ads, the brand manager ensures it all flows together.
Example: A brand manager ensures your brochures, signs, business cards, and social posts all use the same
colour scheme, logo, and messaging so your brand looks and feels the same no matter where people find you.
Graphic Designers are responsible for the visual side of your brand. They turn your ideas into images. Whether that’s a logo, a website banner, a product label, or an event display. A graphic designer helps with:
At Strand360, our graphic designers work closely with both our brand managers and content team to make sure every
design aligns with your business goals.
Example: A graphic designer takes your brand colours and logo and creates a custom trade show booth design that
stands out in a busy expo hall.
Content creation is all about storytelling and communication. It involves writing and producing content that helps your audience learn about your business, trust your brand, and take action. Our content team handles:
Content creators don’t just write—they plan, organize, and help shape your overall content marketing strategy to ensure it
supports your brand goals.
Example: A content creator writes a blog post that answers common customer questions, boosting your search visibility and building trust with potential clients.
Brand managers, graphic designers, and content creators each bring unique skills to the table, but their real power comes from working
together. Here’s how it all fits:
Your brand manager sets the direction and ensures consistency across everything.
Your graphic designer creates on-brand, eye-catching materials that represent your business professionally.
Your content creator writes and builds content that tells your story, attracts your audience, and guides them to act.
This trio forms the foundation of your brand’s public image. Without clear roles or collaboration, your branding can feel scattered or
off-message.
That depends on your goals. But if you’re serious about growing your business, it’s worth thinking about how each of these roles can support
you. Here’s when you might need:
At Strand360, we often combine these services to provide a complete solution. Whether you need a logo, a blog post, a full rebrand, or all
of the above, we’ve got the team to handle it all under one roof.
In Alberta’s competitive business landscape, consistency is everything. Whether you're in Lacombe, Red Deer, Edmonton, Calgary, or a smaller rural community, customers expect a polished, professional brand across every interaction.
If your content creation, graphic design, or brand management feels scattered or disconnected, it can hurt your credibility and reduce trust.
But when these services work together, whether for your printing services, custom signs, digital marketing, or promotional products, your business stands out for the right reasons.
To succeed in today’s market, you need more than just a great product or service. You need a brand that looks great, sounds great, and tells a consistent story.
That’s why brand management, graphic design services, and content creation aren’t
optional extras—they’re essential tools for building a business people trust and remember.
Not sure where to start? Contact the Strand360 Team Today!
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