Top print industry trends of 2022

February 15, 2022

The print industry is constantly undergoing change and innovation. Keeping a track of the top print industry trends of 2022 can be highly beneficial for your digital marketing strategy and business. Strand360 outlines the trends that are making headlines in 2022 that you should include to enhance your digital marketing plan.

Digital opt-ins in direct mail

Create a seamless integration between print and your digital marketing strategy by including a digital opt-in on your blog or website. Thus, interested customers can sign up to receive your printed materials and direct mail such as offers, newsletters, and catalogs. 

QR codes

With the advent of the COVID-19 pandemic, QR codes have gained popularity and how! As a business, we can help you include personalized tracking URLs or QR codes with a clear CTA that leads customers to your website or preferred landing page. These tracking links can also be useful to understand your customer base and how they react to your marketing strategy. 

If you want detailed information on how different age groups and demographics of customer segments react, we recommend adding URLs with UTM (Urchin Tracking Module) parameters.  

Social media reviews

As a business, we are sure you have several social media reviews, good and not-so-good, on your online platforms. However, why restrict the good ones on digital platforms only? Use your print materials to showcase those glowing social media reviews and comments from your customers. 

Add these positive reviews to your direct mailers or newsletter to create a greater impact and increase brand awareness, especially among customers who are not present on social media.  

Direct mail campaign

Direct mail campaigning is not just one of the most basic forms of advertising, but also one of the most personal and effective. This trend will continue in 2022 as more people are spending time at home, offering advertising opportunities to businesses. Whether they are new customers, older ones, or inactive ones – direct mail campaigns are consistently reaching the intended target audience. And what’s best, it is one of the most cost-effective means of advertising.

Strand360 recommends always including a practical CTA on your direct mails and other printer collateral to enhance the effectiveness of your digital marketing strategy. For example, your newsletter should encourage your customer to follow you on your social media platforms or sign up for a new competition. 

Print-ready art sources

A growing trend that will make graphic designers happy in 2022 are print ready art sources. Most customers believe any picture or photograph they provide to the designer will result in stunning results. However, the resolution is highly important when it comes to producing printable designs. Low-resolution images can frustrate graphic designers and their clients, leading to delays in creating the finished product.

However, with the advent of highly advanced smartphones and their cameras, we can now produce print-ready art.

For more information on the top print industry trends of 2022 and how they can benefit your digital marketing strategy, give Strand360 a call today!