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AI can assist with everything from automating repetitive tasks to analyzing vast amounts of data, enabling faster decision-making. But what exactly does AI mean for your business, and how can it be applied effectively? …


Does your corporate gift strategy feel a bit generic when it comes to your VIP clients? But what constitutes a VIP-worthy gift? And how can you ensure that your present strikes the right balance between luxury and branding? …


Be On Brand: The Essence of Memorable Full Service Marketing

In today's vast marketplace, distinguishing your brand isn't just beneficial; it's imperative. The key to not only capturing attention but also holding it lies within the realm of brand consistency.  […] …


Printed products are always popular as gifts or promotional items. But what are the top-selling products provided by printers? Find out more from Strand360, a marketing agency specializing in digital and traditional marketing in Alberta. T-shirts Printed T-shirts are what kickstarted the revolution of printed promotional products. It’s no doubt but one of the most […] …


Are you looking to market your business through the use of vehicle wraps. Strand360 explains how to do so effectively. How do vinyl vehicle wraps strengthen your business marketing strategy Strand360 outlines ways in which using vinyl vehicle wraps for your vehicles can create an impact: As soon as the vinyl vehicle wrap is installed […] …


Promotional apparel is all about the SWAG. Something We All Get (SWAG) is also referred to as freebies or promotional products. It includes t-shirts, coffee mugs, notepads, calendars or reusable water bottles with a company’s name or logo on them. Something practical that people can use.   Handing out swag products at community or business events […] …


When marketing your small business, especially a start-up, it can seem like everything is out of reach financially. Small business marketing services don’t need to be expensive. If need be, you can do it yourself on a low budget.  Remember that doing it your self can still be costly. The number one cost being your […] …


Whether business to business marketing or business to consumer, you need a marketing plan that fits your goals and brand. Marketing services come in all shapes and sizes. No industry is the same and neither are the individual companies within that industry.  All small business marketing needs to be unique to your brand culture. 1. […] …


Let’s start with a simple answer to the question, what is a digital marketing strategy? Any marketing efforts that happen on the internet or with the use of an electronic device. It is a marketing practice that uses multiple web services and channels to connect with your audience. This includes digital devices, digital platforms, digital […] …


The world looks much different now from what it did  a year ago. The economic unpredictability’s caused by Covid 19 should be incentive enough to take a hard look at the strategy you’re using to maintain and continue growing your business. From a marketing aspect, the new normal can seem quite challenging. Unfortunately, it’s no longer “business as usual”. Strategic marketing services may be needed […] …


As a business owner, do you have a sign and graphics plan for your business? If not, you may not be receiving the visibility your business needs to flourish. Read on to find out more from Strand360. Why does your business need signs? There are several tangible reasons your business needs signs: Gone are the […] …


Marketing and branding are two different things that are both vital for a successful business. So, what’s the difference between marketing vs. branding? Definitions of Branding vs. Marketing As Julie Andrews sang, “Let’s start at the very beginning…” It is indeed a very good place to start! Q: What is branding? A: Just like burning […] …


Before breaking down graphic design prices and the cost of logo design, consider the value of a custom business logo. Getting a logo is not just popping an image next to your company’s name because everyone else does. Your logo visually identifies the inimitable character of your business and what your brand represents. Think of […] …


February 15, 2022

The print industry is constantly undergoing change and innovation. Keeping a track of the top print industry trends of 2022 can be highly beneficial for your digital marketing strategy and business. Strand360 outlines the trends that are making headlines in 2022 that you should include to enhance your digital marketing plan. Digital opt-ins in direct […] …


Digital marketing strategies targeting businesses differ from those targeting clients directly. Business to Business (B2B) customers are efficient, logical and driven by return on investment (ROI). They want to be informed. They buy long-term solutions, and there are multiple people involved before making a purchase decision.  If you want to target a B2B company, you […] …


Google is now giving you more features to promote your business and opportunities to connect with customers. In late 2021, the search engine giant announced some changes to Google My Business (GMB). All the changes are intended to benefit business owners who want to reach more users online. The first change is a simple name […] …

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