Insights

What's the difference between a "Logo" and a "Brand"?
Jan 28

Most people think branding is your logo. London Transport proves it isn’t. One of the biggest trust wins they ever made wasn’t a Logo redesign, it was those little “next train” screens. They gave people solid expectations, and the moment you know what’s coming, you stop bracing for chaos and you relax.

This post breaks down why certainty is a branding tool, how physical touchpoints build trust fast, and how you can steal the same idea in your own business. Read More…

Building a Trade Show Booth
Jan 12

We’re building a trade show booth… and we don’t love it (yet). Because we’re not trying to build a display. We’re trying to build an experience. Come see what we land on at the Lacombe and District Chamber Trade Show. If you're wondering what to do for trade show season, this blog might help your think through some of the deeper strategy that helps make your booth memorable AND effective.  Read More…

Why should you put decals on your work truck?
Jan 7

I keep seeing service trucks with zero identification on them. No name, no number, nothing. At first I thought it was no big deal, but I wonder what an unmarked bow truck says to a customer. Our cultural understanding for an "unmarked van" isn't good. There may be reasons to avoid a full wrap, but there are other ways to show your legit instead of sketchy. Read More…

Make Your Print Worth Keeping
Dec 16 '25

Most print gets binned because it behaves like a tiny billboard: “Here’s our logo, please care.” This post shows a better play for Alberta businesses: stop making print talk and start making it work. You’ll see two simple shifts that turn NCR books, notepads, brochures and mailouts into practical tools people actually keep, use, and trust, plus a quick test to spot wasted print before you spend another dollar. Read More…

How To Make Your Company Vehicle Wraps Work for Your Brand
Dec 9 '25

Wrapping your business vehicles soon? There are a few key decisions smart Alberta businesses make first: who they’re targeting, what to signal, and how long the branding needs to hold up. Read More…

The Silent Revenue Killer: How Your Physical Presence Is Losing You Business You’ll Never Know About
Nov 25 '25

Most companies obsess over analytics and conversions, but few consider those who never even give them a chance. Here’s why your physical presence may be quietly turning customers away long before they encounter your marketing. Read More…

Your Logo Isn't Your Brand, and That Matters
Nov 12 '25

Understanding the difference between your brand and your logo could save you thousands in marketing dollars! Read More…

Christmas is Coming
Oct 14 '25

The holiday season is your golden opportunity to strengthen relationships with clients, reward employees, and leave a lasting impression. Start planning now! Read More…

Ultimate Guide to Print Marketing in Alberta
Oct 9 '25

As a small to medium sized business in Alberta, do you struggle with what to print, why it matters, and how you can create smarter marketing campaigns that win local trust? Check out our complete guide to print marketing in Alberta. Read More…

Creating Better Business Signs To Attract More Local Customers
Sep 25 '25

Your sign speaks before you do. Learn how well-designed, well-placed business signage helps Alberta companies attract attention, build credibility, and boost local visibility. Read More…

Building Authentic Connections Through Print, Swag, and Signage
Sep 11 '25

Modern customers crave authenticity, not perfection. Learn how to create trust and recognition through real-world branding, from print and swag to signage that truly reflects who you are. Read More…

From Draft to Display: Graphic Design That Brings Brands to Life
Aug 28 '25

Behind every polished sign, brochure, or digital ad is a graphic designer bringing ideas to life. This blog explores how design powers print, signage, swag, and content for stronger branding. Read More…

Why Visual Consistency Matters in Business Marketing
Aug 14 '25

Visual consistency builds trust, recognition, and professionalism. This blog shows Alberta businesses how to align design, print, and promotional materials for stronger branding. Read More…

Developing a Content Marketing Strategy: A Step-by-Step Guide
Jul 31 '25

A strong content marketing strategy saves time and builds consistency. This step-by-step guide shows Central Alberta businesses how to plan, create, and promote content effectively. Read More…

Content Marketing Services: Driving Engagement and Conversions
Jul 10 '25

Content marketing isn’t just for digital. This blog explores how strong messaging boosts the value of printed materials, signage, apparel, and promotional items in real-world settings. Read More…

Content Creation Services to Craft Messages That Resonate With Your Target Audience
Jun 5 '25

Your business has something to say, content creation services ensure your message is heard. From websites to social media, this post explains how professional content connects and converts. Read More…

Marketing That Works Together: Designing Content That Converts
May 28 '25

When your design and content work together, your message becomes more powerful. Learn how visual consistency helps brands convert browsers into buyers. Read More…

Graphic Design Services: Enhancing Visual Identity Across Platforms
May 21 '25

From logos to signage, great design builds brand trust. Discover how consistent visuals across platforms support stronger marketing results. Read More…

How Great Design Fuels Better Marketing: From Signs to Socials
May 13 '25

Design plays a critical role in how Alberta businesses connect with their audiences—from storefront signage to social media. This blog explores how strong visual design strengthens marketing across every channel, from print to apparel to digital platforms. Read More…

Modern Branding: Design, Strategy & Storytelling
May 2 '25

Design, strategy, and storytelling work together to build a brand customers remember. Here’s how Alberta businesses can connect the dots and grow with impact. Read More…

How to Build a Brand in Central Alberta
Apr 17 '25

Discover what it really takes to build a successful brand in Central Alberta. From design to content to strategy, here’s how rural businesses can stand out. Read More…

What’s the Difference Between Brand Management, Graphic Design Services, and Content Creation?
Apr 1 '25

Learn the difference between brand management, graphic design, and content creation, and how they work together to build stronger, more consistent brands. Read More…

How to Plan a Successful Trade Show or Event
Mar 3 '25

Maximise your Alberta trade show and event impact with expert tips on displays, event signage, branded apparel, giveaways and vehicle graphics. Read More…

From Storefronts to Vehicle Wraps: Signage Solutions for Alberta Businesses
Feb 21 '25

Discover the best signage solutions for Alberta businesses. From storefront signs to vehicle wraps and trade show displays, learn how to maximize brand visibility and attract more customers. Read More…

Maximizing Impact: How Alberta Businesses Can Use Trade Show Displays & Event Signage to Stand Out in 2025
Feb 3 '25

Trade shows and business events offer Alberta companies a huge opportunity to connect with potential customers, showcase their products, and build brand recognition. But with hundreds of booths competing for attention, the right trade show displays and event signage can make all the difference! Read More…

How AI Can Revolutionize Product Development & Innovation
Jan 27 '25

Discover how AI is transforming product development by accelerating processes, reducing costs, and driving innovation with actionable insights. Read More…

Custom Signage Trends Alberta Businesses Need to Know
Dec 30 '24

Discover the latest custom signage trends with Strand360, Alberta’s trusted sign shop. Eco-friendly material to minimalist designs, and digital integrations that power your brand.  Read More…

AI for Supply Chain Optimization: Streamline Your Operations
Dec 23 '24

Discover how AI can optimize supply chain management for your business by improving inventory control, enhancing logistics, and reducing costs. Read More…

How AI Can Increase Your Sales Performance
Dec 16 '24

Discover how Artificial Intelligence can improve your sales team's performance by optimizing lead generation, automating follow-ups, and enhancing customer personalization. Read More…

How AI Can Improve Customer Service: A New Era of Efficiency and Personalization
Nov 18 '24

Discover how AI can streamline customer service with automation, personalization, and data-driven insights. Boost customer satisfaction with AI tools that transform support processes. Read More…